Links are the lifelines of websites. The more back links you have, more traffic will be directed from other websites to yours. However, there is the legitimate and natural way of building back links, which may take time and a lot of effort.
There is also a shortcut to getting thousands of links, by buying them from companies which sell back links. Google frowns upon this practice and bans any website which buys back links. However, many Webmasters buy back links and do not get caught. This has spawned a huge industry for selling back links. Many companies claim that you will get better rankings by buying their back links, as it cannot be detected as paid back links.
When you buy back links does it help in SEO? :
Does buying back links help in search engine optimization is a question all Webmasters ask. Since there are many articles which promote the use of paid back links to increase web traffic, some Webmasters may purchase a limited amount of back links from those selling them. However, when traffic does not increase substantially, the Webmaster falls back on the tried and tested method of building links the normal step-by-step approach.
However, success stories are tempting and before long the Webmaster may give it another go. This time he will buy a bigger package of back links than the previous one. The sudden jump in traffic does convince them that this is a good method of link building. Being all too human, the temptation to go all out is too much. The result is the Webmaster purchases an even bigger package which allows much more features such as back links to multiple pages and better search terms etc.
The big mistake:
This is where the Webmaster makes a big mistake. The Google search algorithm detects that many back links are being created on the website in a very short time and sees this as spam. This results in the website getting a Google ban and it generates the stories about the negative fallout of buying back links. To be sure they are websites which will take advantage of the ban. They will claim that their back links cannot be detected by Google and those using their products are safe from a ban.
Is the Google ban fair? :
The answer to the question “Is the Google ban fair?” is moot. Google too uses a form of back link buying in their advertising links. However, on the balance of things, buying back links is a shortcut and can be termed unethical. It is possible that you may get away with using paid back links, provided you do not overdo it. Having said that, remember the possibility of being banned always hangs over your head, when you resort to the use of paid back links. Google perceives the ban on the purchase of back links as fair, since there are thousands of Webmasters who assiduously built up their links, step by step, over time.
To build and maintain a website is definitely an arduous task. It takes a lot of patience, dedication and commitment. The temptation to take shortcuts are ever present, but in the long run, using time-tested and ethical methods are the way to go about building the website, instead of resorting to a practice like buying back links.
Tom writes articles for www.make-a-web-site.com.