You’re looking at Justin Bieber and Katy Perry and thinking to yourself, “I can do that!” Thanks to new technology, the possibility is more real than ever. To a certain degree, the Internet has evened things out and made it possible for regular people to achieve their musical dreams. At the very least, they have a chance to be seen by more people on Youtube. It’s given thousands of burgeoning singers a voice, and lots of people are clamoring to take advantage of the opportunity. When you throw in reality music competition shows like American Idol and X factor, it puts stars in people’s eyes like never before.
So what can you do about it? One thing is clear: it’s not going to happen magically. You’ve got to play an active role in your own music promotion, and Twitter and Facebook will be to the vital components. Let’s take a look at what you can do to promote your music videos on the Internet.
Finding Followers – your first task will be to find followers, and you probably already have a solid base with friends you know in real life. You might be tempted to buy followers or friends on certain sites that offer such services. Keep in mind that you’ll never be buying “real” people. In almost every case, you’ll be getting fake accounts with no one behind him. They might look good if you’re trying to pump up your numbers, but don’t expect any real interaction or promotion. In order to find followers and friends, you actually have to reach out to real people.
Staying in Touch – if you’re going to be using Twitter and Facebook, you need to stay as active as possible. Some people seem to have endless amount of time to tweet about everything in their life. You don’t need to get to that level, and in fact it’s better to be more efficient. But it’s important to make sure that you keep your fans and friends updated on anything related to your music videos. And to avoid continual self-promotion, make sure to share interesting things that people might enjoy two. You want your twitter or Facebook page to be a destination where people can have fun, not just get blasted with your promotional links.
The Written Word – although videos are powerful medium, they are even stronger if you combine them with the written word. Whether it’s a blog, a Facebook page, or an entire website, it always helps to have something to complement your videos. You can only go so far with music videos when it comes to connecting to an audience. If fans want to find out more, it helps to have a biography and a few notes about yourself. Having a blog that people can read will attract even more Twitter followers and Facebook fans, especially when other people start sharing it.
Quality Work – it doesn’t matter if you’re a master of Twitter and Facebook if you have nothing to offer. So in addition to putting your best efforts into social sharing, don’t forget about the quality of your videos as well. If you’re trying to become the next singing star, take some time to edit your work. You don’t just have to throw up your latest karaoke video if you’re not happy with it. Take some time to organize your performance, and don’t be afraid to invest in the right equipment to make your video stand out even more.
Making Connections – sometimes in order to use social networking properly, you’ve got to help others before they help you. This is when making connections is all about. You can just expect somebody to fall in love with you and start tweeting your videos all over the place. Sometimes it starts on a more practical scale by approaching people with similar interests.
Remember, laying out the groundwork for social sharing isn’t as glamorous as you might think. You might want to be the next Lady Gaga right away, but you need to realize it took her years to reach that point. And during that time, she got popular by playing smaller gigs and making connections with the right people. If you have the talent, you can do the same thing over the Internet, but it takes a combination of strategy, perseverance, and luck.
