Companies can make smarter data decisions by linking Adwords campaign to Google Analytics. With information provided by linking Adwords to Google Analytics, you can make decisions such as Bounce Rate, Average Visit Duration, Pages per Visit and Percentage of New Visits at the campaign. The new import tool will make it easier to identify areas of improvement in pay-per-click campaigns. Here are some of the benefits of linking an AdWords campaign to Google Analytics.
1. Use Bounce Rate to Make Smarter Decisions
When your webmaster is aware of bounce rate, executives can determine how the budget can be allocated. The bounce rate also gives an indication of which groups are interested in the product or service. Marketers can use this information to allocate the budget to the groups with a greater interest. Companies can also use the bounce rate to determine if the pages with high bounce rates need a content rewrite or a page redesign. The areas that are not performing well will need improvement to yield results. The information will also indicate how to allocate the budget for paid search traffic at the keyword, ad group, and campaign.
2. Maximize the Budget Without Sacrificing Results
Everyone wants the top position in Google Adwords. If the top position is obtained, this can be profitable for companies. Companies can save money by selecting a lower position for less money that is equally as effective at generating profits. The highest earning positions are often expensive to obtain. Companies are better served by reviewing the information to find the highest earning position with the least investment required. Some keywords will yield 100 percent to 300 percent return on investment.
3. Maximize Sales Conversions
Every company wants to spend the least amount of money to yield a conversion. Tools will determine which words are the best investments. The cost-per-conversion is the primary focus of this campaign. The group must be optimized to generate more exposure and clicks. Specialized textual ads help companies maintain a competitive advantage. These types of ads typically generate more conversions because the clicks are highly qualified. Qualified conversions typically cost less than non-qualified conversions. Saved money for the company can be reinvested for product development.
Link Your Adwords and Google Analytics for Better Results
When you link your Adwords campaign to Google Analytics, your company can generate more profits and a greater income. Many companies have also increased the efficiency of the organizations by linking these two tools together to yield better results. Experiment with these tools to determine how your company’s marketing campaign can be transformed with a few minor adjustments. Consider making these tools a part of your company’s repertoire to increase sales conversions.