Posts Tagged: "search engine marketing"

right mobile website design company for you

in Web Design / No Comments

On the internet you will find a number of companies which are offering the services of mobile website design. There are certain factors which are associated with website design and if a person is looking for any company which can provide the services of mobile web design then in order to make sure that the company he or she hires is the right company for his or her website it is important that he or she should have some considerable knowledge of the different elements of website designing which will help him or her find the perfect website designing company for his or her website.

One of the most important considerations which should be kept in mind while looking for a company which can provide with mobile website design is the type of website design you are looking for. Even if you are looking for custom website design even then it is important that you should keep in mind some important considerations which are associated with the website designing companies. The website designing companies have some fixed templates which are used to create custom website designs and it is important that you should consider the style of that template before selecting it so that you will see that how the information is managed and organized through this template. This will give you an idea that how this template will help your website in organizing the data and if you are looking for a specific type of organization pattern then you should tell about that pattern to the website designing company before the company starts designing on any specific template.

LAV1, Inc.


The main purpose of a mobile website design is not only limited to adding effects and features to the website but on the other hand it also helps the person to organize the data and information on the website in efficient method.  Therefore it is important that you should also give consideration to the organization pattern especially when it comes to mobile websites. The mobile websites are opened by the devices which have much smaller display as compared to the laptops and desktop PC displays. Therefore it is important that a person should give special attention to the method of organization of the data on mobile websites.

Along with this each type template is used for a specific website type and the color theme selected for any website is based on the theme of the website on which it is built so that there is coherence between the content of the website and the design of the website. This might look like a negligible factor at starting but when the design of the website comes into play, the traffic volume of the website is effected by that a lot. Therefore while looking for a mobile website design it is important that a person should consider hiring only those website design companies which have experience. For more information you can visit

Link Your AdWords Campaigns to Google Analytics To Make Smart Data Decisions

in Articles / No Comments

Companies can make smarter data decisions by linking Adwords campaign to Google Analytics. With information provided by linking Adwords to Google Analytics, you can make decisions such as Bounce Rate, Average Visit Duration, Pages per Visit and Percentage of New Visits at the campaign. The new import tool will make it easier to identify areas of improvement in pay-per-click campaigns. Here are some of the benefits of linking an AdWords campaign to Google Analytics.

1. Use Bounce Rate to Make Smarter Decisions

When your webmaster is aware of bounce rate, executives can determine how the budget can be allocated. The bounce rate also gives an indication of which groups are interested in the product or service. Marketers can use this information to allocate the budget to the groups with a greater interest. Companies can also use the bounce rate to determine if the pages with high bounce rates need a content rewrite or a page redesign. The areas that are not performing well will need improvement to yield results. The information will also indicate how to allocate the budget for paid search traffic at the keyword, ad group, and campaign.

AdWords Campaigns

2. Maximize the Budget Without Sacrificing Results

Everyone wants the top position in Google Adwords. If the top position is obtained, this can be profitable for companies. Companies can save money by selecting a lower position for less money that is equally as effective at generating profits. The highest earning positions are often expensive to obtain. Companies are better served by reviewing the information to find the highest earning position with the least investment required. Some keywords will yield 100 percent to 300 percent return on investment.

3. Maximize Sales Conversions

Every company wants to spend the least amount of money to yield a conversion. Tools will determine which words are the best investments. The cost-per-conversion is the primary focus of this campaign. The group must be optimized to generate more exposure and clicks. Specialized textual ads help companies maintain a competitive advantage. These types of ads typically generate more conversions because the clicks are highly qualified. Qualified conversions typically cost less than non-qualified conversions. Saved money for the company can be reinvested for product development.

Link Your Adwords and Google Analytics for Better Results

When you link your Adwords campaign to Google Analytics, your company can generate more profits and a greater income. Many companies have also increased the efficiency of the organizations by linking these two tools together to yield better results. Experiment with these tools to determine how your company’s marketing campaign can be transformed with a few minor adjustments. Consider making these tools a part of your company’s repertoire to increase sales conversions.