The quest for more YouTube views continues to attract many enthusiasts and among the seekers is a new crop of businesses that have resorted to make their marketing pitch through YouTube. For this group, the stakes for increased YouTube views cannot be any higher than they currently are, and at the moment, it is basically a cutthroat competition scenario that is otherwise witnessed on the traditional network TV industry. Here is a word of caution to the many individuals who are considering using YouTube to drive their brand.
How Not to Get More YouTube Views
1. Do optimization first before you buy views
If you think that money buys everything, then you are wrong because some things are priceless, they lack a measure of value that can be substituted for money. One of those things is YouTube views. Yes, it’s possible to buy impressions, as in, pay someone else to facilitate the delivery of your channel to a given number of people for them to view your message. Unfortunately, you cannot guarantee that you are getting views from the people you target. In addition, you could be getting a raw deal for your money as the same people view your videos repeatedly with the intention of earning your promotional money but not because they are even remotely related in the content of your message. Besides, it is very unlikely that they will passionately share your brand as if you would want.
2. Keep off any black hat strategies of getting views
Another thing to keep off is the non-legitimate ways of getting views. Some people create automatic bots that crawl the internet and act like real people. When these bots visit a certain URL, they are programmed to crawl it for a specific duration and the website will count that as a page view. All those YouTube videos view that come from a bot will amount to nothing. No one is recognizing your brand in this case; it is unlikely that you will meet your growth targets. The activity also clouds your data and prevents you from seeing how well your campaign performed.
3. Force people to view
The obviously criminal way to get views is by forcing people using threats or any other form for them to view and influence other people to view. Harassment can come in the form of subliminal messages that hypnotize people to take actions that they would normally not take. Several ways exist that people use to harass people to view their videos indirectly. You can buy twitter followers then push video links to their timelines in a spam-like way until they view your videos. Another way is to create surveys that force people to make views as a precondition for prize qualifications.
4. Cheat people into clicking on the view link by mistake
Next to coercion is fraud. While black hat methods also qualify as fraud, there is another way of doing it that should be avoided. Using wrong descriptions and titles is fraud because it delivers something that people did not buy into, and if think they will stay on and become followers, you are mistaken. They will likely tell others about you and lead to a negative reception of your brand in the market.
