Believe it or not, a serve uptime influences the business Period. It’s really something that online analysts have studied in the last couple of years and have come to the conclusion that if a hosting company provides an increased server uptime, the business and the online reputation of a company will increase as well. It’s really something that small that is able to change something that big.
First of all, you need to really understand what a server uptime is and how does it affect a normal client that has a website. The basic explanation is that the uptime is when the servers are working properly and at 120%. Any bugs, failures, hacker attacks and so on, lower the uptime level and create problems inside the website. The lower the level is the more problems the website has. Think about the websites that take forever to load or have various pictures that won’t show up and so on. Those are examples of websites that have a low uptime server delivery making the communication between the user and the website very complicated.
The first visible impact that the server uptime has on a certain business is the lowering of traffic level. Basically, the more time it takes for everything to load, the higher the chances for users to discard that particular website as something they prefer or choose. If you don’t have users on the website, the engagement with what you have to offer decreases considerably and you have a lot to lose from. So, the server uptime is directly connected with the profit the company makes.
Another impact that this particular detail has on the business is related to the idea of reputation. It’s really important to understand that the reputation of a company is everything for that specific brand. Having a trashed reputation means having a poor image in face of your targeted audience. Imagine hearing a person saying about your website that it takes a while to load; the pictures have a delay when showing up and so on. People talk and you need to be able to influence those talks in a positive manner.
There are some aspects that you can look for when it comes to the server uptime of the company that will provide you with the hosting of your website. First there is the idea of having high quality hardware. This is one of the main reasons why websites have a uptime problem, the hardware where the website is stored can’t actually sustain the number of users, the complexity of the server and so on. It’s important to talk with the company and see how strong their system is and if they can provide you with a quality product here.
Second, there is the idea of maintenance. Having scheduled maintenance can easily be a perfect way to prevent the drop of the uptime level of your website. This is because of the fact that various bugs and failures can appear periodically and a team needs to be on stand by and check things out. If such problems occur, they need to be fixed as fast as possible.
Third, focus on security as well. The malware, the viruses and the problems that are available via web can easily be something that can interfere with your website as well. A simple virus that has infiltrated the system can mess things up really bad and can make a lot of trouble for your website, sending your users to unwanted content. It’s really something that you need to pay attention to as it can make a lot of problems for your website.
That’s the reason why you need to check with the security plans that the best hosting companies have. They are the ones that can assure you that your website is in great hands and their firewalls won’t let any outside factors intervene.
These are just a few ideas on the matter of server uptime and how can it be influenced from the outside. If you really want to make something worthwhile, a discussing with the hosting companies can bring some light on the worries and uncertainties that you have.
Author bio: James Berke, copywriter and content developer, focused on creativity when it comes to content. Studied PR and Communication works in the field of copywriting for 3 and half years now, trying to exceed the ordinary ideas that can be found anywhere.