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There have been some great releases from the major brands for both compact digital and DSLRs, and of course adrenaline junkies were treated with the release of GoPro’s Hero 3. Indeed, 2012 was a good year for 4K-camera technology with RED Scarlet-X becoming available on the market as the more affordable Hero 3 Black Edition. In the battle for the best DSLR release of the year, Canon surprised us by making the EOS 6D more affordable than Nikon’s offering the D600. Before, we get too excited about what’s in store for us in 2013, let’s take a quick review of some of our top three favourite pieces of camera kit from 2012:

1. Go Pro Hero 3

In ours, and many others, eyes Go Pro can do no wrong when it comes to durable and robust cameras perfect for shooting high-octane sports and activities such as surfing, sky diving, snowboarding, motor cross, etc. The under-water housing also makes it good for snorkeling, and scuba diving (up to 60m/197’) and other water-based activities/sports. What we liked most about the new features is the WiFi capabilities, as well as 1080p resolution at 30fps footage. Also, the Black Edition is now compatible with the GoPro App, perfect for viewing your footage on your tablet or smart phone. The Go Pro Hero 3 gets our thumbs up as the best Go Pro camera to date and at just $199 for the white edition, doesn’t get any better for affordability.

2. Red Scarlet-X

For the amateur and professional video productionist/film-maker the RED Scarlet-X was a long-awaited camera as a more affordable option to other RED cameras. The compact design is something that appealed to us, as well as the Redcode RAW 4K footage recorded straight onto a removable memory card. 4096 x 2160 pixels at 30fps wasn’t to be sniffed at either. We also liked the fact you could obtain high-resolution stills from video, with complete ease. The still footage feature allows for 5K shooting at 12fps.

3. New Canon EF Lenses

Again the greatly anticipated EF 24-70 f/4L IS and EF 35 f/2 IS, didn’t disappoint in many respects for state of the art lenses. It offers a worthy upgrade if you want to get your hands on the very best Canon EF lens available on the market and don’t have any budget restraints. The fast and consistent f2.8 aperture was definitely something that grabbed our attention, offering great results in low lighting conditions. The design system, both inside and out, was as good as you can expect from Canon delivering blur free images throughout the zoom range. Furthermore, the fluorine coating on the lens makes it resistant to dust and moisture, something that is a constant worry for us photographers. It’s also rumoured that in 2013 we’ll see a mirror -less EF 24-70 f/4L II lens.

The so called “web economy” is one of the largest growth engines that we have seen in the modern era. There are people all over the world who are making their livelihood off of the internet and that number is sure to grow in the upcoming years. A big chunk of the way that people make money off of the internet is through the use of having their own websites and search engines. It does not matter if you are using the search engines to help people find your site through ads or if people find your site organically through the use of search engines, it makes sense that if you are making money off of the internet that you know how they work.

Recently, the biggest search engine of all, Google, has been making changes in formation of their algorithms when it comes to ranking websites. They decided that they wanted to change the quality of their search results and for better or worse this change has hit a lot of people who are making money off of the web. A few changes in the formula are hitting people right in the pocket. This of course has caused some of the webmasters to panic. A lot of them are second guessing themselves and thinking of changing how they make a living. That should not necessarily be the case. You can still survive after the panda update. You just have to change how you do things a little bit. And in this article we are here to show you how.

First of all you should not be trying to outwit Google. Instead of fighting them, you should be trying to work with them and the guidelines that they have set up. These updates are in constant flux and if you try to trick Google you will only spend most of your time thinking of plans to fool them again and again instead of thinking of ways to make actual money. So read up on what Google thinks is acceptable and go with it. It will save you a lot of pain down the line.

Next you have to remember these three words, “Content is King”. Good content is in the best interest of both you and Google. When Google sends someone to a certain website they want to make sure that the content is good. And when you have someone visit your website, you want to make sure that they enjoy themselves and will want to come back. It is easier to get repeat customers than it is to get new ones. If you have good, well structured content without any signs of major SEO trickery then Google will rank your website pretty high.

And finally a good strategy that you can use is to create content that can be used on other sites as well. A link from a site that is well regarded by Google is a very good thing. And you can get links from sites that are in good standing with Google if you create content that they can use on their site. No matter if it is an article, infographic, a picture or anything else, content being used on another well regarded site is a good thing.

If you are someone who is trying to get your website ranked well in Google again or if you are just worried about the prospects of your site being dragged down in the rankings then you should really take heed to this article. It can save you from a lot of pain down the road.