When it comes to developing a website, there is a lot to consider. Your site serves as the first impression for your prospective customers who find you online. It sends a signal of your brand, the culture behind your company and defines your unique product offering. On average, customers only spend approximately eight seconds deciding whether or not they are interested in what your brand is offering, so to make the best first impression possible, you need a website that can grab their attention and make them want to learn more about you.
For many websites, this is done using Flash. This technology goes beyond pictures and text and can create a more dynamic Web presence to grab the attention of your consumer. But before you decide whether you want to use Flash development for your site, there are four things you should consider.
- Does your website need a lot of interactivity? While you want to make your website interesting, you do not want it to feel overwhelming. Interactivity can provide a way for your customers to engage with your website to learn more about your brand and company, but doing too much of it can have the opposite effect. The answer to this question will help you to determine how much your brand requires interactivity on the website.
- Does your website need more life to keep visitors interested? Too much interactivity can feel overwhelming, but plain text and pictures can also feel boring and flat, making it more difficult for your visitors to get excited about what you have to say. To add more life to your website, it is a good idea to put something that will be more engaging and capture their attention right away.
- Will your website take too long to load? Load times for websites are important. If a visitor has to wait too long to see what your brand has to say, they can get turned off before ever even seeing your message. Finding a balance between multimedia and plain text is important so that your site does not take excessively long to load.
- Will my audience be able to see my website? It is estimated that 85% of customers have the technology installed to allow them to view websites designed with Flash technology. This number continues to grow as more and more devices begin to support this technology. When you have the right balance, you can still engage those users who may not be able to see your multimedia content.
As you begin to develop your website design, employing the help of professionals who are familiar with this technology can allow you to determine the right balance and how you can best target your message.