Getting Online
Everyone knows that in the modern era you need to get online to be successful. Having an online presence can be a great vehicle for small fashion labels and independent designers to get their work seen by vast numbers of people. In the case of social media, it also offers opportunities for mainly free marketing initiatives. Many designers have seen examples of their fashions going viral in recent months, a trend which is followed across industries worldwide.
It must be noted that, as well as having a strong social media campaign, small fashion labels will benefit from having a well-designed website that fully displays their clothes, optimised for SEO and easy to find through search engines.
Assuming your website is set up and ready to go, what are the top social networks you can use to begin growing your label further?
Still the world’s best loved social network, you can use this to post updates about your brand, men’s fashion tips, or just to provoke discussion among those in your group. This can be a great way to gain inspiration for new designs and get opinion on early prototypes you have produced.
Pinterest is still a relative unknown in the world of social media, at least in comparison to the giants that are Facebook and Twitter, but can be a great way for growing a small business or raising awareness around a new and emerging fashion label. Share pictures of your latest designs with followers, or even better, have a volunteer who you can photograph in your designs and use the site as a vehicle to drive sales traffic to your site.
While social media is mainly about the fun, LinkedIn can help you to deal with the business side. Through posting regular updates, blogs, and men’s fashion tips, you will be constantly communicating with your audience and raising your profile through the site. Using LinkedIn effectively could see you noticed by a well-connected designer, or even a retailer who wants to sell your fashion line.
With the new and still to come updates around advertising and media integration, Twitter will soon become even better for spreading the word about your new fashion label. Whether you post links to your site and blog, ask people for their thoughts on the latest fashions, or post handy men’s fashion tips on a daily basis, seeing your trends trend could be closer than you think.
