Google Adwords is a great way to drive traffic to your website. As soon as you create your ads within Google Adwords, they will appear in the “sponsored ads” section of the search engine results. By not having to wait a long time for approval, your ads are able to drive a significant amount of traffic to your website in a very short period of time. However, since you are paying for the traffic your website will receive, you simply cannot turn on your ads and let them run nonstop. You will need to pay close attention to your ads and make changes to them so you can optimize your pay per click adverting campaign.
Test Different Advertisements
When running a Google Adwords campaign, you will need to test many different ads in order to find the one type of ad that works best for your site. Split testing your headline and copy can make a huge difference in the success of your Adwords campaign. A good way to optimize your Adwords campaign is to start with just one advertisement. Once you collect enough data to get a baseline of how your campaign is performing, you will then want to split test other advertisements one at a time. This will allow you to see what kind of affect a new headline or copy will have on your Adwords campaign.
Another important tip you will need to keep in mind when running a Google Adwords campaign is to group your keywords by consumer intent. You can get a feel for what a consumer’s intent is by the keyword they are putting into Google’s search engine. Someone searching for the term “buy blue widgets” or “blue widget sale” are probably ready to make a purchase. By grouping these types of keywords together, you can tailor your ads to this specific consumer group. You can do the same thing for consumers that are researching products and others who are looking for reassurance that they need a specific item.
Created targeted advertisements for specific consumer groups will help you run a more successful Google Adwords campaign and see a larger return on your investment.
Analyze Data Frequently
Since Google Adwords has the ability to put your ads in front of so many consumers in a short amount of time, you will want to closely monitor your campaign’s data. Keeping a close on the metrics associated with your Adwords campaign will enable you to quickly see where there may be room for improvement. If your ads are receiving a large number of impressions but not many clicks, you will want to try a new headline. If you are still seeing the same results, try changing the copy of your ads. By paying close attention to the information you are given regarding your Adwords campaign, you will be able to tweak your campaign to ensure long term success.
Every website needs traffic in order to be successful. Google Adwords is one of the best traffic sources and can provide a large quantity of traffic in a very short amount of time. Remembering to test new headlines and ad copy, grouping your keywords by consumer intent, and analyzing your campaign’s metrics frequently will help you run a successful Google Adwords campaign.