Online marketing is probably the fastest growing marketing domain, because it requires little resources. It’s actually hard to believe how young this field is considering that it has rapidly evolved and gathered a large volume of information, strategies and resources. Let’s face it, we live in a world were internet is king, and this shouldn’t be surprising. People have become very comfortable, and they would rather not waste their time walking from shop to shop when they can order exactly what they want from the comfort of their own home.
Consumers nowadays are purchasing things over the internet more than ever, and as a result internet marketing has a large audience. It is imperative to display results fast, and make interaction between user and consumer comfortable and easy. But before you start reading about marketing strategies, you should understand more about the history of online advertising.
Online advertising appeared for the first time in 1994, when a web magazine, HotWired, sold a banner to a page. It was this banner that was reproduced and perpetuated for years to come. From here to omnichannel marketing there is still a long way.
Since the beginning of SEO, developers have made great efforts to make internet marketing into what it is today. A field that is no longer focused merely on numbers, but also on the user experience. Today, it is more important to establish a relationship with the potential customer, because this means that he will probably come back to your page, or recommend your product. Loyalty, satisfaction and easy access are essential tools that are designed to satisfy users.
Now, more than ever, because people have begun to use mobile phones, and tablets, internet marketing has become even more important. We live in an age of hyper-mobility, and this means that we should be able to access information faster. Online, offline, social or not, it doesn’t really matter, because omni and multi channel marketing will cater for all needs.
Omni-channel marketing has taken things to a whole new level, and it is now able to anticipate the most personal desires of the user, because it provides him with a continuous story. In other words, the customer will feel that he is intimately connected to the retailer, because all channels work together in order to create a coherent experience.
All in all, the evolution of internet marketing can tell us many things that may help us with our strategies. Nevertheless, marketing today is socially oriented, and this means that you should focus on creating a strong online presence, and loyal community.